Why Better Decisions - not more data - Matter in Industrial & B2B Technology In industrial and complex B2B technology markets, access to data h as never been the problem. Organizations today are surrounded by dashboards, CRM systems, product telemetry, analyst reports, customer surveys, and internal presentations. Yet despite this abundance of information, leadership teams still struggle with some of the most fundamental questions: Where should we truly invest next? Why do we consistently win — or lose — against certain competitors? Which opportunities represent real white space versus theoretical market size? What do customers actually value, beyond what appears in survey results? The challenge is no longer information scarcity . It is decision clarity . The growing complexity of industrial decision-making Industrial and B2B technology environments are uniquely difficult to navigate. Compared to many other sectors, these markets are shaped by: Lo...